What is SEO and How it works?

Search engine optimization (SEO) is the process of improving the ranking of a website in search engine results pages (SERPs). SEO can be done through a variety of techniques, including keyword research, on-page optimization, and off-page optimization.

Keyword research is the process of identifying the keywords that people are using to search for information online. Once you have identified your target keywords, you can use them to optimize your website content, titles, and meta descriptions.

On-page optimization is the process of improving the content and structure of your website to make it more search engine friendly. This includes things like using keyword-rich titles and meta descriptions, creating informative and well-written content, and using relevant images and videos.

Off-page optimization is the process of building links to your website from other high-quality websites. This helps to improve your website's authority in the eyes of search engines, which can lead to higher rankings in SERPs.

SEO is a complex and ever-changing field, but it is essential for any business that wants to be found online. By following the tips in this article, you can improve your website's ranking in SERPs and attract more visitors to your site. 

This is a synopsis of the article "What is SEO and How Does It Work?" from Tech Insider Buzz. For the full article, click here.